Stoner Posted July 10, 2006 Report Posted July 10, 2006 OK, sorry to start another thread on the logo, but I think this might be useful. I'm proposing that every fan here make a concise statement explaining a.) why you approve of or disapprove of the proposed logo and b.) if you disapprove, exactly what you would rather see. SDS, can you print out this thread and send it to the Sabres on behalf of the board? In case it is sent, being brief, specific and constructive in your criticism would make a lot of sense. I disapprove of the new logo because it is poorly designed, does not incorporate a sabre and does not represent the tradition of hockey in Buffalo or the positive values we associate with the team, the city and even the animal itself. I propose a return to blue and gold with a modernized version of the original logo on the primary jersey and the "goathead" on the third jersey. This scheme would honor two successful eras of Sabres hockey while looking to the future.
PTS Posted July 10, 2006 Report Posted July 10, 2006 I absolutely disapprove of the Sabres proposed logo and the coloring scheme that it entails. I don't care how creative the jersey is that will encompass the logo, I will not like nor will I ever buy any merchandise with this logo. I would like to see a modernized version of the original logo as was done by Celsius Designs or at the very least, the original logo returned.
Spandrel Posted July 10, 2006 Report Posted July 10, 2006 While I am not as vehemently against it as others, I still do not particularly like it. I agree that the failure to incorporate a sabre of any kind is questionable and the whole design is uber-trendy and smacks of annoying "groupthink". It appears to be the soul-less product of focus groups and survey results, as if the Logo-Tron 2000 caclulated and designed it. I can't help but also admire the Slabyk designs for the compromise of past and future elements. It incorporates elements of the team's past logo with more modern uniform designs. The fact that it is the product of a fan's love of the team is the cherry on the parfait. I wish the front office would drop the attitude of "our fans will like whatever we decide" and go grassroots on the uniform re-design and go with something like the Slabyk/Celsius unis. Why re-invent what has already been done well?
Orange Seats Posted July 10, 2006 Report Posted July 10, 2006 I disapprove of the "leaked logo" for several reasons. 1. It eschews the tradition of Buffalo Sabres hockey for a cutesy overdesigned focus group corporate creation. 2. The yellow buffalo does not look like a buffalo. It has no legs and the angle that it is "swooshing" in makes it look like a hairpiece, a slug, or something that is "humping." 3. White buffaloes have spiritual, religious, and environmental symbolism (and a long tradition for Buffalo hockey) that the Sabres should use. 4. There is no sabre on the logo. 5. The Sabres raised fan hopes very high when the team appeared wearing the original jerseys before the lockout. The organization set the expectations high that there would be a return to tradition. Coming out with the banana slug logo does not meet the expectations of the fans who are in love with this team again. The fans want blue and gold, a white buffalo, and a circle with crossed Sabres. 6. The fanbase has been prepped since 2003 for the Slabyk logos, or something similar. They printed them out and used them in their car/office/home windows during the playoffs. You already had 2 years of advertising for the possible new logo! People want an updated version of the team's heart and soul original identity! It's like tee-ball. The ball is right there, all you have to do is hit it out of the park! 7. It is highly unlikely that I will buy a banana slug jersey, and I was really looking forward to getting a new pro-weight Briere jersey. Your loss of $150.00.
cgang Posted July 10, 2006 Report Posted July 10, 2006 I echo comments made in this thread and elsewhere as to the shortcomings of the leaked official logo. I hope from a marketing perspective that this is some kind of brilliant (but wierd) build up to a MUCH better logo and that the braintrust at HSBC put out the current bannana slug, legless buffalo, St. Louis Rams wanna be, heartless, Barney Rubble hairpiece, sabre-less, "humping" logo as an elaborate ruse to build sales and fan appreciation/enthusiasm for a completely different logo. The organization has done a terrific job listening and being responsive to fans since Mr. Golisano assumed ownership. One area of promise was in the logo. I thought the Sabres were going back to its grass roots history and sense of tradition by incorporating sabres and a bison/buffalo similar to the time honored look of the past (with, of course, a nod to the future). The leaked logo utterly fails to meet that objective. I urge management to adopt the Slabyk logos, or something similar (crossed swords with bison/buffalo head looking forward would be nice) to capture the spirit of a Sabres team I have followed for the past 30 years. The leaked logo is like a bad joke, only no one will be laughing- fans included- if Sabres marketing staff seriously expect people to purchase merchandise branded with the bannana slug.
mrjsbu96 Posted July 10, 2006 Report Posted July 10, 2006 OK, sorry to start another thread on the logo, but I think this might be useful. I'm proposing that every fan here make a concise statement explaining a.) why you approve of or disapprove of the proposed logo and b.) if you disapprove, exactly what you would rather see. SDS, can you print out this thread and send it to the Sabres on behalf of the board? In case it is sent, being brief, specific and constructive in your criticism would make a lot of sense. I disapprove of the new logo because it is poorly designed, does not incorporate a sabre and does not represent the tradition of hockey in Buffalo or the positive values we associate with the team, the city and even the animal itself. I propose a return to blue and gold with a modernized version of the original logo on the primary jersey and the "goathead" on the third jersey. This scheme would honor two successful eras of Sabres hockey while looking to the future. The Sabres are considering a change to a new logo? ;)
Screamin'Weasel Posted July 10, 2006 Report Posted July 10, 2006 I highly disapprove of the alleged logo. A return to the original or, better yet, a slight modernization/modification of the original. The American bison depicted on the sweater's primary crest should be white as it has always been with the Sabres. Also, white bison do rarely appear in actual herds while yellow masked bison never have. Actual sabres are a must in the primary crest: the skewered "B" shoulder patch is not, and never has been, enough. Having not seen the sweater pattern/layout, I have no comment on it, but, again, an update/modernization of the originals would be great. While I realize there are rules regarding the use of alternate sweaters after uniform changes, one encompassing what was accomplished in the red/black/silver age would be nice. Use of the red/black/silver bison head or the crossed sabres alternate as the shoulder patches on the home and away blue/gold sweaters would also be a nice tie-in. I realize I am probably in the minority here, but I have no problem with the blue and gold colors you chose to use. A return to the original blue and gold colors would be ideal, however. One of the intangibles you were hoping for when this creative process took place was an "iconic" crest. This alleged yellow masked bison logo is about as far from the mark as you could have gotten. The original Sabres crest is one of the most iconic the Sabres could have asked for.
Corp000085 Posted July 10, 2006 Report Posted July 10, 2006 I disapprove of the "leaked" logo for various reasons. 1) The logo does not hold the tradition of the Buffalo Sabres hockey team or the city of Buffalo, NY 2) The logo does not incorporate the team philosophy into its design. While the symbolized buffalo appears to be charging, it is too cartoony and does not resemble a real buffalo. Also, there isn't a symbolic representation of the sabre. The team's name is the Buffalo Sabres, not the Buffalo Charging Buffalo. 3) There has been public displeasure to the design through mainstream media and through unofficial media streams, such as internet message boards. I would like to see a modernized version of the original logo (Buffalo above crossed sabre swords) or a blue and gold color scheme incorporated with the current logo (as some refer "Goathead" or "Demonic Goathead"). I am aware, though hearsay, of the objection to using John Slabyk's logo and jersey design. However, it is important to realize that the logo must be popular with the fans. Unofficially, through the internet, Slabyk's design was very popular and should be reconsidered. An unpopular jersey can lead to marketing problems, as well as merchandise sales problems. I hope that the Sabres organization recognizes the importance of choosing a design that is popular with the fans. In short, the "leaked logo" is not popular with anybody. I sincerely hope, as a fan and a consumer, that my favorite team makes the correct choice.
fushetti Posted July 10, 2006 Report Posted July 10, 2006 The team's name is the Buffalo Sabres. I don't see that in the logo. If I didn't know the team was from Buffalo, I wouldn't know what the yellow thing with a horn was. Furthermore since when are Buffalo yellow? From top to bottom, the design of this logo lacked complete and utter creativity. Please bring back a variation of the old logo. Its simple and gets the point across. BUFFALO SABRES The Slabyk designs are excellent, people like them, and would be WILLING to shell out cash to get them. I beg Sabres management to hear the people on this one. It hurts me to say this, but I will not support the Sabres by buying any memorabilia with the new logo.
Done Posted July 10, 2006 Report Posted July 10, 2006 I don't like the bright colors. I think we should keep the basic black and white. If Brian Campbell was wearing the new jersey against Philly, he would have never been able to hit Umberger like that because that jersey could be seen in his periphery. You don't pick up black.
Quickdraw Posted July 10, 2006 Report Posted July 10, 2006 As it stands, I ABSOLUTELY HATE the new logo. I'm not even fond of the orange color you are trying to pass off as gold. Recipe for success: 1. White Buffalo with red eye. The white buffalo is a sacred symbol. Please make sure you include legs. 2. Sabres incorporated into the main portion of the logo. When I say sabres, I mean pointed swords, and not the butter knives we currently use for the third/alternate jersy. You're not going to accidentally stab anyone, literally or figuratively by making the blade look more pointed. They must be pointed upwards, not downwards. 3. In fact, just go with the old logo or at least an updated version of it, such as the Celsius designs. They were created by someone who actually has an idea of the tradition and history of the team, unlike some hotshot designer, probably located very far away who has no interest whatsoever in the sport of hockey. Thank you very much.
dundy249 Posted July 10, 2006 Report Posted July 10, 2006 The Sabres are considering a change to a new logo? ;) They were, then apparently it signed in Tampa?
LabattBlue Posted July 10, 2006 Report Posted July 10, 2006 It won't take much to please Sabre fans... 1. Dump the red and black and return to blue and gold. 2. Take the original team logo and modernize it slightly, but the logo MUST have the crossed sabres and a recognizable buffalo. 3. I know this one is probably being mandated by the NHL, but go back to wearing WHITE jerseys at home.
BetweenThePipes00 Posted July 10, 2006 Report Posted July 10, 2006 I don't like the bright colors. I think we should keep the basic black and white. If Brian Campbell was wearing the new jersey against Philly, he would have never been able to hit Umberger like that because that jersey could be seen in his periphery. You don't pick up black. I wasn't sure before, but this might actually be THE Dwight Drane posting ... carziest thing I ever heard. Seriously, I'm not sure I've ever heard more outrage for a logo than this one. the only one I can think of was when the 49ers actually held a press conference for their new logo and people hated it so much they did the smart thing and stuck with what they had. We can only hope the Sabres are as quick to understand where their bread is buttered. If you don't have time to come up with a new design or negotiate with Slabyk, just go back to the original jersey. I would even live with another year of the black and red if it meant something close to the original in '07-'08.
DevilsAlum Posted July 10, 2006 Report Posted July 10, 2006 I have been looking forward to the return of the blue and gold for quite some time and I am disappointed by the leaked logo. Really, how tough is ot to update the old logo. Tat's all I think we're asking for.
nfreeman Posted July 10, 2006 Report Posted July 10, 2006 I agree completely with the sentiments posted above. I would also point out that the longstanding outflow of Buffalo's population base (due largely to terrible city and state governance -- please run for governor, Mr. Golisano) has created a substantial fan base for the Sabres outside of the city of Buffalo. These fans (of which I am one) grew up with the Sabres and continue to support their team via TV, the internet and, yes, merchandise. These out-of-town fans have an emotional connection to the team based not just on the team's present successes but also very much on its past. I will never forget going to the aud with my dad as a kid and watching the french connection, schoenfeld, gare, craig ramsay, mike ramsey, jerry korab, rick dudley, don edwards, etc. etc. Ted Darling, Rick Jeannerette, Let's go, buff-a-lo, y'know y'know we're gonna win that cup -- these are deep-seated, formative, emotional memories. The team's "look" directly impacts this emotional connection. I didn't particularly like the black-and-white jerseys because it felt like we had just adopted black like every other team had. I liked the red alternate jerseys because of the crossed sabres and the word "buffalo". (I bought one of the red jerseys for myself and one for each of my kids). I was happy to hear that we were going back to the traditional colors and logo with an updated look because I thought that was the best way to maintain the emotional connection with the fans, who carry with them wonderful personal memories of past experiences with the team. The proposed new logo is utterly generic, boring and passionless. It's of a piece with getting black jerseys just like every other team. Yes, I will still support the team, so you might conclude that the fan base won't be harmed. But I can't believe the fan base will be helped by this -- my heart will not quicken when I see this logo, and I certainly don't feel any desire to clothe myself or my kids in it. Go Sabres.
Kevbeau Posted July 10, 2006 Report Posted July 10, 2006 Doc Holliday: And you must be the Sluggalo. Look, darling, the Sluggalo. The most avant garde logo since the Hurricanes, they say. What do you think, darling? Should I hate him? Kate: You don't even know him. Doc Holliday: Yes, but there's just something about him. Something around the eyes, I don't know, reminds me of... me. No. I'm sure of it, I hate him. Wyatt Earp: [to Ringo] He's drunk. Doc Holliday: In vino veritas. Sluggalo: Age quod agis. Doc Holliday: Credat Judaeus apella. Sluggalo: Ecentus stultorum magister. Doc Holliday: [gives a Cheshire cat smile] In pace requiescat. Tombstone Marshal Fred White: Come on boys. We don't want any trouble in here. Not in any language. Doc Holliday: Evidently the Sluggalo is marketing department approved. Now I really hate him.
Orange Seats Posted July 10, 2006 Report Posted July 10, 2006 These out-of-town fans have an emotional connection to the team based not just on the team's present successes but also very much on its past. I will never forget going to the aud with my dad as a kid and watching the french connection, schoenfeld, gare, craig ramsay, mike ramsey, jerry korab, rick dudley, don edwards, etc. etc. Ted Darling, Rick Jeannerette, Let's go, buff-a-lo, y'know y'know we're gonna win that cup -- these are deep-seated, formative, emotional memories. The team's "look" directly impacts this emotional connection.... I was happy to hear that we were going back to the traditional colors and logo with an updated look because I thought that was the best way to maintain the emotional connection with the fans, who carry with them wonderful personal memories of past experiences with the team. The proposed new logo is utterly generic, boring and passionless.... my heart will not quicken when I see this logo, and I certainly don't feel any desire to clothe myself or my kids in it. These are such important points, and well said.
rickshaw Posted July 10, 2006 Report Posted July 10, 2006 The new logo is hideous. Look away. Returning to the original blue and gold with the original logo is the ONLY way to go. If you want to modernize it, fine, but don't stray too far. This new logo is an embarrassment to any fan of the Sabres and to the organization. Keep the B with the sword going through, that is very sharp indeed. But please don't go with the new logo. You are opening yourself to some major jokes much like your expansion cousins had to go through with their hideous V jerseys.
elcrusho Posted July 10, 2006 Report Posted July 10, 2006 Sluggalo's Buddy: EASY Sluggalo, they say he's really fast... Good way incorporate Tombstone into this lmfao
Tarrytown Posted July 10, 2006 Report Posted July 10, 2006 The proposed logo sucks A$$ - nuff said. I'm sorry that I don't have more to say - but it's too ugly to waste the effort.
sskot13 Posted July 10, 2006 Report Posted July 10, 2006 As a fan, I bleed blue and gold for many years, and when i saw the red and black uniforms with the goat head and felt all the same things that I am feeling now about the new logo, and I eventually grew to like the evil goat head. But this new logo, this flying Buffalo Sperm you call a logo, is a monstrosity, I have puked things up that look better than that logo. Just like many others I have been looking forward to the return of the Blue and Gold and I guess we all looked forward to some type of modernized version of the original. So I guess I would like to tell the Sabres Organization is to listen to their fans like they did when this team had started, let your fans have a choice as to what our team has for a logo, I can guarantee there would be a sabre in it. Because in all reality, this team is all about the fans, and the fans have defiantly spoken. Oh and for the record I will not buy any merchandise if this legless yellow Buffalo is on it.
jad1 Posted July 10, 2006 Report Posted July 10, 2006 I really hate that new logo. It's just to sketchy and sloppy. It's completely wrong. As long as we're making demands here, I want the orignal logo back. No updates, no modernization. The same circle. The same Buffalo. The same swords. The same swoosh marks. They can put it on an updated blue and gold jersey, based on the current design (so that they can still sell the 'throwback' jerseys). They can even keep the goat head or sword B as the shoulder logo. I don't even mind if they adjust the shades of blue and gold. Despite all the good suggestions and designs out there for a new logo, the original is still the best. It was wrong to change it in the first place.
SHAAAUGHT!!! Posted July 10, 2006 Report Posted July 10, 2006 The new logo is unappealing for many reasons: 1. There is not a sabre (sword or extinct feline) anywhere on primary logo. We are not the Buffalo Buffalo's. 2. The return to blue and gold is appreciated and a great idea. I don't understand why the gold cannot be the same as before. The contrasts of the old uniforms original colors made it look more like an original six, something the fans in the area like and recognize. 3. The primary logo looks more suited for arena football or a roller hockey team than a professional NHL team. 4. Considering how much this area loves football and the Buffalo Bills, the new logo should not resemble a dolphin in any way, shape, or form. I do not know how this logo ever made it past a marketing test group, the teams or the NHLs, but if this leaked logo is for real, there needs to be a re-evaluation of the potential negative reaction by the on-the-fence hockey fans, the negative reaction from the current fan base, and that overall impact to the bottom line. Everyone I have spoken too is fanatically against this new logo, myself included. Please do everything possible to preserve the image of our team, and the fan base in this town. I will still go to and watch the games, but I will not buy any of the new merchandise.
rickshaw Posted July 10, 2006 Report Posted July 10, 2006 I really hate that new logo. It's just to sketchy and sloppy. It's completely wrong. As long as we're making demands here, I want the orignal logo back. No updates, no modernization. The same circle. The same Buffalo. The same swords. The same swoosh marks. They can put it on an updated blue and gold jersey, based on the current design (so that they can still sell the 'throwback' jerseys). They can even keep the goat head or sword B as the shoulder logo. I don't even mind if they adjust the shades of blue and gold. Despite all the good suggestions and designs out there for a new logo, the original is still the best. It was wrong to change it in the first place. You're so correct. It really was the best logo out there. A logo that named the team without the need for words. The only logo of it's kind, EVER.
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