Treat them the same as student artists or musicians or whatever. When Emma Watson was at Brown, she could still make money off her talent and reputation. The better student musicians will get gigs; the better poets will sell poems; the better scientists might patent something. If a QB gets signed as a car dealership spokesman, fine by me.
But paying them to play? I’d rather kill college athletics. Institutions of higher learning are just that, and already too many lose, rather than make, money on sports. (Hi, UB.) Our education dollars should educate, not entertain.