I think it did--and I'm not sure I have a problem with it. Maybe don't give Okposo the Disney princess category, but for the little girl, well, what kind of world is she getting to know if she is rewarded for losing? (Sabre world!)
Of course, a smarter approach would be to let the Kid of the Day automatically have those dressing room passes (which cost the team nothing) and have the Kid of the Day play the contest to win a mini-stick or a puck or something.