It wasn't making money. Now the creator has sold it to NYT for low seven figures, so NYT will redeploy it in a way that may (like the crossword) or may not (like the mobile version of spelling bee) make money.
I was in one for a couple of years. It only took about 3.5 hours per week, including to/from Ontario, but I live closer than you do. It was SO much fun.
I want to see this; how can I?