I've mentioned this before. I'm always shocked that trainers and equipment managers, medical staff and the like, team PR/media etc. survive new GM-coaching regimes. These are people who are in the ears of the players every day. Why wouldn't you want your own people? How much of the losing culture is the culture of these longstanding employees? Ever wonder why some teams can't win in certain buildings when the players are turned over time and again? The voices around players matter.