Anywho... lol... if they're urging people to be in their seats by 6:40 then the ceremony better start at 7. How many times have we had to sit and wait until 7:25 for the start of a road game while Teemu Mcshanahan is fellated (feted damn autoconniption)?
People don't take that "be in your seats" crap seriously. 7 is a safer bet.