‘“As our world continues to evolve and innovate, we are thrilled that partnership opportunities have followed suit,” said Joe Foy, vice president of Business Development for the Sabres. “Our space continues to grow beyond traditional assets, and the ability to bring something new to our current and prospective partners has been exciting and welcomed from all parties.”’
NHL, Sabres see major boost from digitizing boards, helmet and jersey sponsorships
Source: Buffalo News