‘The billboard references Sabres captain Jack Eichel’s neck injury, for which treatment has been a point of contention between Eichel and the team. Eichel missed the last 33 games of the season due to the injury, and expressed his unhappiness during end-of-season press conferences in May.’
'We all want this Jack Eichel saga to end:' Rangers fan podcast buys #FreeJack billboard on I-190
Source: WKBW-TV