‘Brandon is largely credited with helping to expand the Bills fan base beyond Western New York and into Central New York and Southern Ontario through regionalization efforts. He says that will continue with the Sabres, as well. “Absolutely. Obviously everyone knows what Rochester means to the Bills, but it also means a great deal to the Sabres. And there’s a great brand in the (Sabres AHL affiliate) Rochester Americans. That is the critical, really linchpin to how we built our business over the last eighteen years and we will follow a similar format to that. Obviously there’s going to be differences as we move forward, but Rochester, Southern Ontario, Erie, our entire region is very important to us.”’