HSBC Arena Now First Niagara CenterSource: WGRZ-TV ‘Buffalo Sabres President Ted Black along with First Niagara CEO John Koelmel made a formal announcement regarding the name change Thursday afternoon.’ Related posts: Sabres hit the ice at Gatecliff Arena HSBC Arena re-opening for hockey Conserving Energy at HSBC Arena Team opens development camp at Niagara University Mancari impresses during intra-squad scrimmage at HSBC Arena