'For the club's sales and marketing department it could be a chicken and egg scenario. The Sabres can't start selling long-term confidence in the club until its ownership issues are answered. And one of the keys to the new ownership scenario is the long-term, financial viability of the club, based in no small part on season ticket sales, corporate support and sponsorship and overall attendance.'
Campaign to sell Sabres tickets meets with chilly response
Source: Business First of Buffalo